Speedy content creation will give you better results in your writing for two reasons. First, your time is valuable. Second, your content quality improves when using this speed-content creation process, because over-thinking is a writer’s worst enemy. You’ll write better posts in less time than you would if you spent hours stressing over 300 words.   Here are three quick tips to help you write a blog post in 30 minutes Schedule time to write. It’s critical that you’re [Read More…]

If a blank screen and flashing cursor strike terror into your heart, you’re not alone! Writer’s block is a common occurrence that stops many writers before they start. By practicing a few simple steps you can conquer brain freeze and a blank screen to create book outline in 30 minutes, start to finish. Why 30 minutes? With more time you're likely to over-think what you’re trying to say. If you tap into your message from your heart and start writing as simply as possible — if you [Read More…]

Blogging your book is a great way to share your message with the world, one post at a time. If you’re starting this process from ground zero, you need to get a couple of things in place: your social media profiles and a blog. Setup Your Social Media Profiles Think social media isn’t a valuable use of your time? Check out this video from author of Social Economics Erik Qualman: http://youtu.be/QUCfFcchw1w Social media is where you will begin to interact and engage with readers. [Read More…]

Everyone has the ability to contribute to the world. You have a voice to spread your message in the most effective and profound way. A book is a great medium to share your story or message and also to build your reputation as an expert in your niche. According to writer Joseph Epstein, “81 percent of Americans feel that they have a book in them — and should write it.” That's about 200 million people. And if you’re reading this book, I’d gather that you are one of them. So, [Read More…]

What’s the secret to getting more readers? Relationships. The relationships you build with your potential readers create the path that starts at “I’ve never heard of you before” and leads to “I buy all your books and recommend them to all my friends.” What happens between point A (complete stranger) and point B (raving fan)? Your reader makes a series of small yesses to you and to your message. A gravity well, similar to a sales funnel but without hype and [Read More…]

Make it stick. That comes from branding. Your branding. Your branding means your name and everything related to it – your knowledge, your reputation…your book – will stick in people's minds. As we discussed in a previous post, branding is important for authors. It’s becoming the first thing your customers think of when they have a problem you can solve. It’s building a relationship. It’s becoming a trusted expert, resource and friend in the minds of your audience. There [Read More…]

Give it away. Really. Otherwise you're wasting your time. I want to share a strategy that will help you build your platform and get people eager to buy whatever you’re selling. This might shock or annoy you. But first I want to tell you a little bit about branding. Branding is more than a logo, color combination or font. Yes, I’m aware that many popular definitions of branding describe these visual aspects. And these components play a part in defining a brand visually. But [Read More…]

I was speaking with a client this week about the next best steps she should take in building her platform. She’s still in its beginning stages, and she asked me at what point she should hire a virtual assistant to help her with a lot of the time-intensive tasks she’s engaging in to build her marketing platform. I know she was looking for a simple, straightforward answer (in other words, she was looking for a way to do less of the work herself). I disappointed her. I believe the [Read More…]

What does it take to be a marketing master? Passion, persistence and patience. Dr. Ivan Misner, bestselling author, founder and chairman of BNI, is a great example of how applying these three characteristics can build a solid marketing platform. Ivan, known as the “Father of Networking,” earned his reputation as a marketing master in his networking business with his passion, persistence and patience. This helped him reach bestseller status with his first book, “Masters of [Read More…]